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Maya Brooks
Marketing Specialist · Demand Gen & Content
maya.brooks@email.com
(555) 902-4411
Seattle, WA
mayabrooks.me

Skills

Marketing
Demand generation
Email nurture
A/B testing
Content strategy
Tools
HubSpot
Google Ads
GA4
Canva

Languages

Find me online

Education

B.A. Marketing

University of Washington
2015
-
2019
Seattle, WA

Profile

I plan and ship multi-channel campaigns that turn awareness into pipeline, with clear reporting stakeholders can act on.

Experience

Marketing Specialist

NorthPeak Software
April 2021
-
Present
Seattle, WA
Briefly describe the context of this role...
  • Grew MQLs 42% YoY through email nurture, paid social and webinar programs
  • Cut cost-per-lead 28% after restructuring Google Ads and landing-page tests
  • Launched a content calendar that produced 24 blog posts and 3 case studies per quarter

Marketing Coordinator

BrightLeaf Agency
June 2019
-
March 2021
Seattle, WA
Briefly describe the context of this role...
  • Managed social calendars for 6 B2B clients with average engagement up 35%
  • Built campaign reports in HubSpot used weekly by account managers

Personal projects

Interests

Campaign results, channels and brand growth

Marketing specialist resume example

Marketing hiring managers want proof that your campaigns moved leads, revenue or engagement — not just a list of tools.

Quantify channel results and show how you collaborated with sales, design and product.

What to highlight

  • Campaign KPIs: MQLs, CPL, conversion rate, ROAS
  • Channels owned: email, paid, organic, events
  • Martech stack (HubSpot, Marketo, GA4, Ads)
  • Cross-functional work with sales and creative

Mistakes to avoid

  • Listing tools without outcomes attached
  • Vague claims like "grew brand awareness" with no metrics
  • Overloading the resume with every campaign ever run

Frequently asked questions

Do I need a portfolio as a marketing specialist?

A short link to case studies or campaign screenshots helps, especially for content and social roles. Keep the resume focused on results.

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